Life-proof your lead generation with this simple routine

Life happens. One minute you're crushing it at the office, the next you're dealing with some serious stuff on the home front. Appointments, endless phone calls, kids at home sick, shifting schedules - it's enough to make your head spin.

But here's the cold hard truth: the bills don't stop coming just because life gets crazy. You still have responsibilities, and you still need to walk into those leadership meetings with a pocket full of juicy prospects and booked meetings.

So, how do you keep that lead gen engine humming when you're stretched even thinner than usual?

By having a slick LinkedIn routine that takes no more than 20-30 minutes out of your day. Get in, engage with those key decision makers, and get out. It's that simple.

Here's what I'm talking about:

[5 mins] Post that pre-prepared content, complete with a call-to-action and relevant hashtags (if the thought of this makes you want to run for the hills, we need to talk about setting you up with a content bank so you never feel overwhelmed again).

[10 mins] Check your Sales Navigator dashboard to see who from your leads list has posted, then add some value by commenting on their posts (no mindless newsfeed scrolling required).

[5 mins] Reply to any DMs or comments on your post, and keep that conversation fuelled by asking questions and digging deeper.

[5 mins] Send messages to new connections using a template to start conversations (efficiency is key, folks).

[5 mins] Send out connection requests to decision makers from your leads list (again, use a template to make this a breeze).

Boom! You're done for the day, and your lead gen is locked and loaded. With a routine like this, your pipeline will keep flowing no matter what life throws your way.

And if you need some help getting your lead generation machine revving, I'm just an email away. Let me know what you need the most support with at alex@socialclimber.london.