The simple sum that will change your lead gen strategy forever

I'm about to change the way you see lead generation forever.

When you think about leads, you're probably thinking big numbers, right? Hundreds, thousands, the more the merrier.

That sounds scary, best go make a tea instead 😨 ☕

But let me ask you this - how much money do you actually need to bring into your business each month? Not just to survive, but to be growing and thriving?

Now, based on your average client value, how many clients is that?

I bet it's not as many as you thought.

Okay, now let's extrapolate that out for the whole year. We're probably still talking quite small numbers of quality, well-paying clients.

And you know what? If you need, say, 2 new clients a month, and your closing rate is 25%, that's only 24 clients over a 12-month period.

96 new business calls to close 24 clients.

8 new business calls a month.

Not hundreds, 8.

Suddenly, lead gen doesn't feel quite so intimidating, does it? 🤔

It's all about breaking it down. Focusing on the quality, not the quantity. Not trying to talk to everyone, but starting conversations with the people who fit your ideal customer profile, who you can genuinely help.

So, what are you waiting for? Go have those conversations!

And if you don't know where to start, well, you know where to find me. I'm just a DM away, ready to help you take the lead gen bull by the horns.