Identify client pain points in minutes with this AI hack

You know that lead generation is what's going to take your business from surviving to thriving. Key to that? Understanding your ideal customer and speaking their language.

But let's be honest – the level of research needed to truly walk in someone else's shoes can be time-consuming, and sorting through the noise to find the golden nuggets of insight can feel daunting.

Say goodbye to endless research rabbit holes.

Gone are the days of trawling through Google for relevant articles, deep diving into Amazon book reviews, or scrolling through endless Reddit threads and Instagram comments. Who has the time for that? Certainly not you, with your jam-packed schedule and ever-growing to-do list.

That's where AI tools come into play, empowering savvy content creators (and let's face it, if you're responsible for your business' lead generation, you're wearing that hat too) to cut through the clutter and uncover those juicy details in record time.

Practical Example: understanding your Financial Services client

Let's say you're an agency leader working with clients in the financial services industry in the UK, and your direct contact is typically the firm's Marketing Manager. This is the person you need to truly understand – their pain points, their challenges, their language.

Open up an AI platform (I personally like Perplexity), and copy in this prompt:

"My target audience is a Marketing Manager in Financial Services living and working in London. She's aged 40-60 and juggles a busy work and home life. Can you please research what her pain points would be with regards to her working life and specifically to her team leadership."

(You don't have to say please, but I like to keep it classy.)

Feel free to update with any other details if you have them. The goal is to make the picture of your ideal customer as clear as possible.

Hit go, and watch as the AI finds you a detailed list of your ideal customer's challenges. It should also provide source articles written by real people, so you can reassure yourself that the answers are correct, find even more detail, and immerse yourself in the language of the sector.

Et voila! Amazing insights into your ideal customer's challenges, in just a few minutes.

Bonus Tip: use this prompt for speedy brief writing

This exercise isn't just useful for understanding your own ideal customers – it's also a powerful tool for gaining insights into your client's ideal prospects. Leverage AI to quickly and effortlessly uncover the pain points and challenges faced by their target audience. The result? Better briefs and inspired creative work.

Any questions? Let me know at alex@socialclimber.london.