How to boost your social engagement using popular culture
If you're looking to increase support for your non profit, brand awareness and engagement will be high on your priority list. I wanted to share two great examples this week of charities employing brilliant engagement strategies in order to engage and educate new audiences...
Take a look at how the Humane Society of Utah used the launch of the new series of Stranger Things to encourage adoption by giving the rabbits characters from the show. They are using two effective strategies here:
putting (bunny) faces to their cause repositions the rabbits from animals in need in the abstract to specific animals with their own personalities who need loving homes. It's much easier to drive action based on personal stories that people can relate to or feel for, than talking about a wider need that feels insurmountable to individual readers.
tapping into popular culture - a riff on a popular piece of our culture can be a clever way to raise a smile and get your message across. Here it's being done with a funny link to a tv show but if humour doesn't sit well with your brand in this way, try focusing on the format of your content instead. The British Red Cross are a great example - they are using Tik Tok dance videos to talk about important topics, and not only reaching new audiences but also tailoring their delivery to their platform. Check them out here.