4 email automations that will save your team time and energy
If you’re leading a non-profit marketing department you know that the activities your team spend their time and expertise on are extremely valuable. Where focus goes, energy flows right?
Automating activities that are repeated over and over again frees your team up to focus on the things only they can do, like planning video content for your next social media campaign or reviewing previous campaign data.
Email is a key automation to have in place because once you have your messaging plan sorted it’s just a matter of setting up your automation to send out the right messages at the right time. The impact on the recipient is the same as a manual send and you don't have to keep track of who should get what and when.
Here are 4 email communications that can be easily automated and save your team a lot of time:
New newsletter subscribers - these people are already familiar with what you do, but need to be nurtured so that they continue supporting you. An email sequence that takes them on a journey into the different activities happening within your organisation and how they can help will start this nurture process. Make sure you space out the email send days so no-one feels inundated with emails.
New donors - these people already know, like and trust you sufficiently to donate. An email sequence that teaches them about how donations are used will cement their understanding of the value of their support, and can help transition one-off donors into monthly donors.
Weekly Updates - it’s key to remain front-of-mind with existing supporters in order to continue the relationship and make them feel like a valued part of your community. A weekly email update that showcases current activities, updates on longer-term projects and opportunities to volunteer will help achieve this.
Donation requests - a monthly email that updates your audiences specifically on how donations have helped further your cause and provides opportunities for further support is a gentle way to drive donations without hounding.
What could your team achieve with the time they save?