What does success mean to you?

Sorry, you can’t be on my podcast anymore! 😱

Recently I was invited on a podcast for agency leaders and freelancers. I was meant to inspire the audience. But it turns out...

❌ my business isn't big enough

❌ I don’t make enough money

❌ I'm not frantically scaling

❌ I'm not hungry enough

So I’m not inspirational to that host's audience. To be honest, it was all a bit embarrassing.

But then I had a word with myself and breathed a sigh of relief. That audience aren't my people.

In my little corner of the internet, we celebrate:

✅ not chasing riches at all costs

✅ growing our businesses to a size we’re comfortable at

✅ using all the lead generation tools at our disposal to work with exciting clients, to challenge ourselves and to bring home the bacon without burning out

✅ growing businesses that work for us not the other way around

✅ defining success on our terms, not someone else's.

I’m here for those businesses. Those parents who are making an impact and still turning up to school pick up. Those founders who are showing younger generations that you can build something amazing without working 90 hour weeks. Those leaders who see their lead generation as a tool to make brilliant things happen, not as a grindstone. You’re inspirational to me 👏

I wanted to share this story with you because I know how exhausting the constant bombardment of hustle culture messaging is. You know the posts - you must chase 10k/20k/50k months because money is the only success metric that counts, you must be showing up constantly everywhere, you must, you must, you must etc etc. You deserve a break from that.

So this is your invitation -

Take some time today to remind yourself what success means to you as we say goodbye to 2024. Getting clear on that is fundamental to your business, and will help determine what you focus on next year. Drop me a DM and let me know!

For me, it's being able to inspire my consultancy clients into taking action on social media to transform their lead generation, and being able to bring in tangible results for my 'done for you' clients that help take their businesses to new heights. Their success is my success.

But it's also being at every school pick up and every school play. It's being able to look after my elderly mum when she needs me. It's being able to indulge my travel bug and still deliver great results. It's showing my kids that they can follow their dad into a traditional 9-5 or they can do things differently, like mum.

Whatever success means to you, I hope it includes taking some time off over Christmas. Remember, the world won't end if you don't log into LinkedIn for a fortnight, and neither will your business.

I wish you a fabulous festive season and a very happy new year. And if your new years resolution is whipping your lead generation into shape and getting clear on what to do to fill your pipeline, I'm here to support you.